TYPOGRAPHY

In 1450, printing appeared like a comet in the sky, and its tail was typography.
It grew and flourished for more than five centuries, constantly exploring new horizons without ever forgetting its roots.

In 1995, typography was wiped out by digital barbarians.
A bloodbath.
I know.
I was there.
That nasty little weasel Marc Andreessen had slipped into Netscape a feature allowing users to display a page in any font available on their hard drive.
Even Comic Sans.
Please kill me.

It was a brutal ending. Typography was destroyed overnight, like Troy or Carthago.
Today, only orphaned characters remain, tolerated only if they stay quiet and strictly comply with the brand guidelines (usually known by their technical name: lukewarm bath).

Typography was the first line of defense against the digital barbarians, and it did not hold. It fell. In complete indifference. And yet, that was the moment everything began to drift.

Words weakened. They became content — an infamous term that says everything about their subordination to the machine.
Then data.
And finally, in the last stage before the shredder: tokens.

Reasserting the primacy of typography in a hyper-fragmented digital world that has become an ocean of lukewarm water (see above) is a lost cause. I know that.
But a true gentleman can only be interested in lost causes, as someone once said.
I don't remember his name...

Ask Google.

If you want to contact me,
send a plain and simple email:
olivier@cut-the-c.com